Expert Series - For Entrepreneurs

How Do You Talk: Social Media 101

by guest blogger


{flickr photo by t3mujin}

Tweet me, tag me, tell me…how do you talk to people?

When people are getting into Twitter and Facebook , they usually want to know: How do you talk to people?

This might sound like a beginner question, but it really isn’t. Whether you are a business or an individual, this is an issue you will struggle with throughout the entirety of your social media life.

So, how do you talk to people?

Learning how to use social media is more than just posting an occasional update on Twitter or Facebook. Let’s look at some tips to make sure you are reaching your audience, starting conversations, meeting people and adding value.

  • Do you have a voice?
    You need to know what your voice is going to be. Are you Personal? Professional? Advisor? Jovial? Cynical? Are you centering this on yourself or your business? Finding your voice is central to your branding and an important key to talking with people.
  • Are you posting at the time of day your audience is on Twitter or Facebook?
    You want to make sure that your extremely valuable opinion is being expressed when your audience is online. Make sure you are active when you audience is active.
  • Are you reaching your audience?
    Do you know who your audience is? Peers? Potential clients? Topical blog readers? Shoppers? Who are you trying to reach – and are you talking to them? Many times I have seen people with good Twitter followings, but when they are trying to reach potential clients they are only talking to peers. Then they wonder why they don’t get leads.
  • Talk to your audience
    So you found your audience, but are you talking to them? Reach out and do not be afraid to make the first step. If you are on Twitter, mention them in a tweet. If you are on Facebook, comment on an interesting wall post or post a “Nice to meet you” on their wall. All you need to do is reach out, and most likely the person will respond. And if they don’t? Don’t give up on one try. Reach out again. Even if you don’t reach them, you might reach some of their followers.

Twitter

  • Hashtags will get you in.
    Hashtags (a pound sign next to a keyword or topic, e.g.#business) let people searching for a specific topic easily find tweets about that topic. They are a great way to join in on a conversation. If you are posting about a topic, research the tags being used for that topic and use them. Even if you are not responding to someone else’s tweet, someone might see yours and begin a conversation. This is great for finding a topic-related audience.
  • Retweeting
    Retweeting is a great way to start an exchange. If you see something you like, retweet it and share it with your followers. Most likely the person will thank you for the retweet, and this opens up the opportunity for a chat.
  • Join the conversation
    If someone asks a question and you know the answer to it, tweet them the answer. If someone is having a discussion that is interesting, jump right in. If they didn’t want people to participate, they would not be having it publicly. Instead of doing just a simple retweet, do a retweet with a comment like “Great post” or “Interesting, did you also like….”. Comments like this will help foster discussion.

Facebook

  • Go Like pages!
    Find pages you like and are compatible with your social media goals; networking, branding, sales, clients, peer relations. Go out and be generous with Liking other pages. After all, it doesn’t cost you anything but it can bring you benefits. After you Like them, post something on the wall, even if it is a simple hello.
  • Tag Tag Tag
    Tagging people in a post is the best way to passively network. To tag someone, all you have to do is type @ and then their name, or the name of a page. This will put a link to the person or page in your post. By tagging, not only are you linking to them, but your post will also appear on their wall. Now all their friends and fans can see your post and you might get some new friends/fans. It is also a great way to casually introduce someone to your friends/fans, which is usually highly appreciated by the person you tagged.
  • Join the conversation
    Hop on your newsfeed and see what your friends and favorite pages are posting, then comment on their posts. Everyone likes interactions on their posts, so why not interact? If you see a lot of comments, then definitely join in the conversation. Add something to the discussion, or comment about the original post. Your comment goes out to every person who commented or Liked the post before you. The networking opportunities are amazing!

Lauren MacEwenLauren MacEwen is a social media strategist and avid blogger. She focuses on engagement marketing, a style of marketing designed to help you reach and communicate with your target audience. She has blogged extensively about social media, and often speaks about blogging and social media strategy.

Follow her on Twitter @laurencubed Find her on Facebook

Read her blog at www.smcubedconsulting.com

*Would you like to be a guest blogger like the amazing Lauren MacEwen? Email me at bauyemura at gmail dot com.

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6 Comments on “How Do You Talk: Social Media 101

  1. Thanks Lauren! I absolutely LOVE this post! I hope people will drop by with questions for you too.

  2. Some great basics here, Lauren. I use LinkedIn the most and something I have found is I am using each platform differently. LinkedIn is my “business” persona. My Twitter and Facebook tend to be more social than work. It’s not that I don’t include work on those, but they are not my main source. One reason is I am still not sure I want to pursue Facebook for work-for a number of reasons. I do networking on Twitter, but the nature of it (for me) is more casual. I find LinkedIn is the bestfit for my niche.
    Cathy Miller recently posted..Is Your 1st Quarter Communication Plan on Track

  3. Cathy, LinkedIn is great for business. It really sounds like you know your audience. That is excellent. My main audience is my blog and Twitter. I use Facebook for posting my blog content (a lot of click throughs come from FB) What I always find interesting is that each network has a different audience. I still get a lot of my guest bloggers from Facebook and have people who found my blog content through Facebook. So maybe FB is not the best for finding clients but it is excellent for sharing content that can lead to deeper relationships.

  4. Mine started off as friends, and then I noticed new people commenting on posts. Even recently I got a recommendation from a FB person. FB might not be the place for expanding your business, but having a wider audience for distribution of content is always good. I say, why exclude it? It sounds like you really know your audience, well done!

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