• Business of Freelance Writing - For Entrepreneurs

    Niche Schmiche?!

    Tweet {flickr photo by Scrunchleface} I have to admit I am probably one of the last people to get on the niche bandwagon. I knew finding a specialty in business was important. But I just could not get my head around it. And then one afternoon while I was driving home, I realized why finding a niche was so hard for me. Maybe if you read this, you will get that “aha” moment too. What’s a Niche? First of all, what’s a niche (pronounced neesh or nich) anyway? In number 3 of its definitions, Dictionary.com defines it as “a distinct segment of a market.” It’s…