I’ve been enamored with Bruno Mars’s song Just the Way You Are Lately. I’m not a teenager, nor am I single and looking for love. But I’ve been hooked on the lyrics and can’t get it out of my head. To refresh your memory, here’s a video of the song that’s driving me crazy, in a good way.
After humming the catchy tune, it started to hit me. I’m in love with the song because I feel like Bruno Mars is singing to me. It’s the same way I felt about James Blunt and Beautiful. Maybe we’re all a bit narcissistic (I can’t be alone in thinking this), but if that’s true, then you’ve got one way to get to your clients-sing to them.
Whether it’s an ad, blog, or magazine article, write to your readers. Put yourself in their shoes. Think about what they are yearning for, what’s missing in their life, what they need (whether that’s information, a good laugh or something inspiring), then deliver.
Know them well and you’ll win them over and make them swoon.
Kind of like I’m hoping my Social Nation contest did for its winner. Congratulations Danielle McGaw! Hope you enjoy the book!
